Many people are afraid to express their point of view. They tread lightly on eggshells to avoid hurting, angering or annoying their audience. Sometimes provocation is necessary. It stirs thought and creates reaction but there are many ways you can express an opinion without provoking someone. What if it is unpopular? Are there repercussions? Sure. [...]

To give you a sense of what value is, today we are going to explore the five senses. What is the Sound of Value? Cha-ching. Value equates to good business and good business means dollars and sense. Everybody wins. When people hear value, they want a piece of it. But it’s also the sound of [...]

Branding has been important since its conceptualization, long, long ago. However, it’s never been quite as essential as in the modern era. Thanks to the Internet, your potential customers are being flooded with dozens – if not hundreds – of different buying opportunities. While quality, cost, and execution will all play a role in their [...]

I love it when things are simple. It’s even better when something has true value. Last time I talked about the hype in marketing and emphasized the key to a good business, both on line and off boils down to your customer and how much you value them. If you need to create hype, you aren’t [...]

Today’s post is a continuation of the last post Less Social Media = More Traffic only this time we are going to look at some specific gems for green business marketing. If you want to find a green audience, it is getting pretty crazy out there now. There are tons of websites and it’s hard [...]

Part 5 of a 5 part series on ethical issues in business. Today it’s time to talk about quality. No easy task. Are you Creating Quality? Have you asked yourself that question? Probably. Everybody does. So how do you determine quality? More importantly, how do you make sure you are providing it? There are so [...]

The raw numbers describing Internet usage in 2010 should set the hearts and minds of Internet marketing pros . . . well . . . aTwitter. The statistics released by Internet tracking company, Pingdom (summarized in the New York Times technology blog), show that over a quarter of the world’s population – 1.97 billion men, [...]

Part 4 of a 5 part series on ethical issues in business. Your business is a cog in a wheel. It’s part of a greater vehicle with an engine. It’s important to keep that engine running. That engine is your community. Keeping your community healthy and prosperous is the first step to having a strong [...]

Part 3 of a 5 part series on ethical issues in business. Now it’s time to broaden our horizon and expand on some of the green principles we explored in the last article, consider greening your business. I am opening up Pandora’s Box to discuss the ethics of marketing. While some people have a steady [...]

A well thought out and executed business marketing plan can make a great deal of difference to the success of your business. Marketing to anybody and everybody about your business generally won’t be the best use of your marketing resources. Researching your target audience thoroughly and understanding the competitive nature of your market will help [...]