As the internet grows and more businesses go online, there are also more different ways to gain a web presence. One of these recently invented ways of gaining exposure is called webcasting. A webcast is a file that is streamed through the internet. The file is streamed with the use of technology that streams media. [...]

Last time, my article Do You Play Favourites with Your Audience? discussed the importance of your customer. Today, in part 2 of a 5 part series on ethical issues in business it’s time to explore the impact of the green industry and why you should take it seriously. The green movement is not just a [...]

My last post, Selling Your Soul: Are You Dancing with the Devil? explored the ethical issues in business and marketing by asking you five simple questions. Today (part 1 of a 5 part series) we are going to explore the first question in a little more detail (it was actually two questions): Am I Treating Everyone [...]

Email marketing can be very effective in terms of reaching a targeted audience on a regular basis, and generating sales. If your aim is to improve the performance of your email campaigns then bear in mind the following email marketing best practices. Offer Value People have very full days with many different things fighting for their [...]

The world wide web is an excellent venue for making money. There are an infinite number of ways to make a living including networking schemes, paid reviews, niche websites, authority sites, subscriptions, info products, web marketing, software sales, content, productivity tools…an ever growing list. There are many great products, services, sites, ideas, communities and people. [...]

If you’re starting out in business, online or offline and you’re keen to make money quickly, it can be tempting to cut corners. You might talk up something that really isn’t going to do what you’re promising, copy other people’s work and pretend there’s no such thing as copyright, sell your customers things that actually [...]

What are some of the methods to make money online with video marketing? Well if you create a video promoting your blog or web business or even offline business, you can attract new paying customers! More specifically, if you have decided to build a list of subscribers via your website, your traffic from YouTube could [...]

Whether you’re in business online, offline or both, sticking to ethical marketing practices will benefit not only your customers, but also the long term health of your business. Consumers like to believe they are supporting ethical businesses and they don’t want to be taken advantage of. If your business does cross the line you can [...]

Blogging was first established in the latter part of the 1990s. Its genesis was through comments on existing web pages, which gave readers and visitors an opportunity to share their opinions about the site in question. From these short commentaries, we have come to have page after page of opinion regarding every subject you could [...]