Social networking is an emerging cornerstone of Internet marketing for all sizes and types of businesses. A business paradigm is being accessible to customers, and customers are flocking to social networking sites. Businesses that do not follow that crowd have lots of room around them—because everyone is somewhere else, and they’ve been left behind to [...]
The last time I was here, the 12 Golden Rules of Customer Service touched upon a mindset needed to create a sincere and quality offering to your customer. While a satisfied customer means greater retention, better feedback and less administration, ultimately it creates better profits. Or at least the end result is a greater net result [...]
Sales drive businesses. Continued sales depend on repeated, favorable exposure to a customer base. Profitability depends on reliable products and services being repeatedly exposed at the right times, in the right manners and for the right prices to an expanding customer base. Social network marketing can provide a solid cornerstone for each imperative in a [...]
With many of the updated search engine algorithms that we have seen surface in the past few months, most notably Google Panda, the debate over whether the future of internet marketing lies in writing for search engine optimization versus human comprehension has reached a new level. Those interested in developing web pages in the current [...]
Branding has been important since its conceptualization, long, long ago. However, it’s never been quite as essential as in the modern era. Thanks to the Internet, your potential customers are being flooded with dozens – if not hundreds – of different buying opportunities. While quality, cost, and execution will all play a role in their [...]
The Internet has virtualized a good portion of the business world. Instead of competing to draw customers to stores in physical locations, companies now compete to draw visitors to websites. The competition is much more fierce and quick on the Internet. Visitors can enter and leave a website with the click of a button. Websites [...]
There is a reason we’ve been exploring customer service, marketing and hype recently. The web and the world are changing. Fast. Audiences are educated and smart. Customers are tired of false promises and hope. The standards are high. Without a customer you couldn’t build a viable web business to make money online. Recently, I’ve talked [...]
The rage of the e-book reader is sweeping the nation. Amazon, Barnes & Noble, and Apple have all released devices that are meant to provide a comfortable e-book reading experience. Concurrently with the advancement of e-book readers, online publishing has also seen a huge shift. It is now possible for amateur and professional authors alike [...]
I love it when things are simple. It’s even better when something has true value. Last time I talked about the hype in marketing and emphasized the key to a good business, both on line and off boils down to your customer and how much you value them. If you need to create hype, you aren’t [...]
In my last article I spoke about the 12 greatest free web tools, so now would be a good follow up with the greatest open source desktop tools. It’s a bit harder to pinpoint these with various operating systems and so many mobile based applications to complement social media and communication tools! Open Office Suite – [...]
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