I’ve written in the past about making your sales more profitable when you flip websites. Another way to make more profit is by looking at opportunities after the initial sale. There is one opportunity that is easy to take up but very few deliver on. In a nutshell you will make money after the sale by providing a high level of customer care. In fact not just a high level of customer care after the sale, but during your site build, live auction, site transfer and after the site transfer. At every single point in the process you should focus on caring about your customer.
Of course your time investment and costs must be calculated and controlled, however if you look after your customer you are much more likely to increase your profit. I’m talking about making profit by going beyond the basic calculation of the final bid price minus the costs of doing business. Let me give you a couple of examples.
Two For One
I purchased two domain names with the specific intent of building web property to sell. When I performed the initial keyword research I noticed two related terms that would be a dynamic duo for one webmaster to own. I listed one site for sale and it sold within an hour or two. I took care of my customer by thanking them for their bid, communicating quickly, informatively and politely. We agreed on how the site transfer would take place and then, as a courtesy to the buyer, I offered to sell them the other site which they promptly paid for too.
What I could have done was promote that second site to my list of subscribers, instead I offered it to this individual first as a courtesy. I significantly increased the chances of a sale given my customer had already purchased from me, and they were interested in the niche. I believe an even bigger impact was due to the sites being high quality, my service was second to none so the buyer had confidence in me.
How Can I Help?
Another way that a high level of customer care can result in additional profit is to simply ask your buyers what their needs are, and be transparent about what you recommend for them and why. Here’s an example of what you could send to a buyer after they’ve placed the winning bid:
The domain name is currently registered with Namecheap who I highly recommend for their high level of service and easy interface, you can set up a free account at:
www.YourNamecheapAffiliateLink.com (affiliate link)If you require hosting I highly recommend Hostgator. They are my host provider of choice and I’m also an affiliate:
www.YourHostgatorAffiliateLink.com
A number of buyers will already have hosting and or a Namecheap account but not all will, and in those cases you have an opportunity to earn affiliate commissions from your recommendations. Of course with customer care top of mind, you wouldn’t recommend a reseller account if the buyer only needs a baby account. Keep your customer’s interests first and you’ll do well.
Customer Care – A Rare Breed
Isn’t it true that bad service is all too common? I know I have almost daily experiences of poor service, where my needs are not important to the very people I’m handing over my cash to. Whether it be paying for gas queued up 10 deep, struggling with a pram in a shop doorway or simply looking for the ‘contact us’ link on a website, poor service is common.
Businesses with customer care as their core focus are a rare breed. If there is one way to stand out in today’s busy world it is to care about your customers and offer them great service.
There are so many ways to take just one site buyer and help them achieve their goals by offering them all kinds of back end services. For multiple buyers who are in need of assistance in marketing their businesses, requiring PLR stock etc, you can set up a support forum for them either for a small monthly fee or free. You can earn from various affiliate commissions simply from the recommendations you make in the forum. You’re really only limited by your imagination, and if you couple that with a sincere desire to help people you’re likely to do very well.
