I’ve seen time and time again people question whether having their keywords in their domain name will really make any difference to their search engine ranking.
A fairly common response to this question is that if you’re building an authority site then it isn’t all that relevant, and if you’re niche marketing then it ‘might’ help but it’s really not all that important.
Well with a case study under my belt I’m here to tell you that if you’re not trying to grab a domain name with your niche phrase in it, then you could be missing out on organic traffic.
“But Michelle don’t you know all the good domain names are taken anyway?” Well for .com they might be but there are still some .org, .net and .info names up for grabs. So that then brings up the next question about whether a .org, .net or .info is worth venturing into right? This is another area of debate and often people giving their opinion have absolutely no proof behind their statements. Well again, my case study says at the very least a .org will perform just fine.
It can seem as though there are so many myths and hurdles to wade through when it comes to making money online. When it comes to niche marketing what are the biggest hurdles you face with your business?
