If you grabbed your free copy of my ebook QuikCash Convertor, you might be wondering if your first attempts at site flipping will be successful or not. Unfortunately, there are no guarantees that the sites you build to sell at auction will meet the minimum amount you’re willing to sell them for, even if you just aimed to break even.

There is risk involved with developing virtual real estate, why wouldn’t there be? It’s very similar to bricks and mortar real estate; you can buy a house, do it up and put it up for sale but there are no guarantees it will sell for the amount you hoped for, or even to cover the costs of the renovations. The good news is that unlike a house where you’re investing hundreds of thousands of dollars, a $10 domain name and a $19 listing fee at Flippa.com is a little easier to bear.

The Reality

Not every site you build to sell will be snapped up by a buyer, so keep that in mind when deciding on how much you’re willing to invest to begin with. I have listed sites for sale and they haven’t sold first time around, but I’ve either been contacted after the auction and sold the sites, or re-listed them and sold them second time around. But still, there are no guarantees.

Flippa’s percentage of sites sold is currently reported at around 56%, that leaves 44% of sites listed ending without the reserve price being met. If you fall into that 44%, try not to take it personally. It can indeed feel like some type of rejection, like your site isn’t good enough and people don’t like it . I can assure you that if you have done a great job of your site it won’t be that no one doesn’t like it, but rather they just aren’t in a position to pay you what you want for it. Of course if competition is fierce you just might get bumped by a competitor but that’s just the way it works.

Now What?

So what do you do with your sites that don’t sell?

If you ensure you build sites that can make money one way or another, then you know you can recover your costs by marketing them yourself. You then might decide to keep the site long term once it starts generating income, or sell it as established a little further down the track.

Not every site will be a winner but if you let the failures stop you then you’ll certainly never succeed.