When it comes to selling anything digital online one of the key benefits is the low costs involved; an ebook for example really costs very little to produce and sell. Selling web property is low cost too especially when compared to bricks and mortar real estate, however if you’re keen to sell a lot of sites at the lower end of the market the costs can really eat away at your profits. I’m specifically referring to the costs of listing your sites for sale at the leading auction marketplace Flippa.com.

Making your sales more profitable can be achieved by cutting costs, although it’s not always the ideal way to make more profit, but when you have a plan to sell high volume at low prices then it becomes a  critical leverage point. To list a site at Flippa.com is a minimum of $19, that’s a good chunk of your sales revenue if you’re selling around the $100 price point.

So what do you do? You build a list.

IList building is talked about so often because it works. If you set up one page where you can send buyers to sign up for notification of your up coming sites for sale, you can offer sites to them for a set price and avoid the auction marketplace fees altogether.

You can see how I have my page set up at Internet Business Headstart. I created my page using Artisteer and the form is generated in my AWeber autoresponder account. Over time I’ve had existing buyers and potential buyers opt-in to my early notification list, and this gives me the choice as to whether I simply notify them of an up coming auction or offer the site to them prior.

Of course there is a lot more that you could communicate to your list too other than just the sites you’re selling, you could very well find yourself with subscribers sending you requests for certain niches and custom orders.

If you haven’t started building a list yet then now is the time to start. Create a simple opt-in page and then tell people about it via your forum signatures, Twitter etc, and of course tell all your current buyers too!