You might have heard lot of seo experts asking to build backlinks and there are also many digital marketers who provide backlink building as a service. Does backlink impact our website So, in this post let us discuss why building backlinks is important in terms of SEO and search ranking.
What is a backlink?
Backlinks are nothing but the instances or occurrences of a website’s URL in other website pages.
For example: “World’s most popular search engine is www.google.com”
In the above example I have referred google as the best search engine.In this reference I also mentioned google’s URL which is a backlink for google.
Type of Backlinks
There are two type of backlinks
- Dofollow or follow backlink
- Nofollow backlink
If a link is dofollow or follow then your page ranking and domain authority influences the website which you are backlinking. If a link is not specified as a nofollow then it is a default dofollow link.
In the above example I have backlinked google without specifying it as a nofollow, so the google bots crawling this web page transfers some part of my page rank and domain authority to google.This is also called transfer of link juice.
In layman terms dofollow means I am trusting the website I am backlinking.
If I don’t trust a website I am mentioning in my post then it is safer to add nofollow attribute to the hyperlink.
For eg. If a site I am backlinking contains copy right material then it directly affects my search ranking.
When and how to add nofollow attribute?
When the URL you are mentioning in your website falls under any of the below category then using nofollow attribute is highly recommended.
- Contains copyrighted material
- Content is not trustworthy
- Paid links
To specify a link to be a nofollow use rel=”nofollow” or content=”nofollow”
<meta name="robots" content="nofollow" /> <a href="signin.php" rel="nofollow">sign in</a>
For further information regarding nofollow check googles support page here: googles nofollow support page
How not to build backlinks ?
So, you can now understand backlinks are nothing but another website refers your website for some reason. This increases your search ranking if it is a dofollow backlink.
You should also keep in mind that these backlinks should be organic.That is you should not build artificial backlinks by spamming in comments or below youtube videos…etc.
If you try to build artificial backlinks there is a high chance of your website getting penalized by google.Google penalization leads to drop in your search engine ranking which in turn affects your website’s traffic.
If you have any queries related to this topic or if you would like to give your valuable feedback.Please share it with us in the comment section below.